How can I use social media to promote my video?


How can I use social media to promote my video?

Videos, as we all know, are great for getting engagement on social media. People want to share video content for a whole number of reasons, which is good for business. So all we have to do is make brilliant content and get it out there and receive a few thousand views and few thousand click-throughs, except… it doesn’t really work like that. Often social media is tricky to manage. If it’s Twitter your post disappears into the stream of traffic, if it’s Google+ users don’t engage with it, and if it’s Facebook your Page reach is often too small to make a noticeable difference. I have been using a variety of techniques to get around these problems, but what are people’s favourites? Are there techniques anyone here uses to increase engagement with video over social media?

Would love to hear your tips and tricks.


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CTCT Employee

Re: How can I use social media to promote my video?

Thank you for posting in the Community! That is a great question! To start, I'd like to let you know that we have a Video block option where you can add in a Youtube or Vimeo link and the editor will capture a still from the video as an image. This image will link to the host site. After sending your email, you can share the email on social media.


We have a lot of great resources available to you for tips and best practices for social media marketing. Here in the Community, you can connect with other Constant Contact users. See what others have said about Video Marketing here. We also have a Blog with catered posts from marketing experts. You can even search by keywords! Find related posts on our blog. I'd like to share one great article recently published: Expert Tips From Social Media Marketing World on Video Marketing. I hope you find these resources helpful.


Welcome to the Contant Contact Community! Let us know if you have any additional questions.

Liz M.
Customer Engagement Specialist

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