And, more importantly, once you create the page how to you get people to go there?
If you already have a personal facebook account, simply browse down the left hand column of your personal page until you find the link that says "Pages". Click on that, and select create a page. If this link isn't there you can also scroll to the bottom of your personal page and click "create a page".
If you don't have a personal account, I believe you can now sign up for facebook with a fan page rather than a personal account as well.
As for how to get people to go there - here you have to be creative.
It used to be fairly easy - all you had to do was click the "suggest to friends" button on your fanpage and you were off and running. However, that feature has not been functioning on facebook for three or four months now, thus making it more difficult. That being said, you can personally invite your list of 'friends' to "LIKE" your page, add a "like" button to your website and to all promotional material. Definitely have a 'find us on facebook' link in your Constant Contact email campaigns as well. Once you have reached 25 people on your fanpage you can create your own url for facebook. Mine is www.facebook.com/YDVgroup - this helps for promotion. as well.
After this you need to create content that engages readers and gets them reposting and/or commenting on your posts to generate interest in your page. You can do promotions that draw people to the page. Keep in mind, you cannot run a contest that requires that people LIKE your page to enter if it is the sole means of determining the winner. This is against facebook's terms and conditions. There are ways around this, but that will require purchasing facebook authorized apps to use on your page.
Content is key to getting people to your page. Without knowing what products and service you offer, I can't be more specific. I hope this helps.
PS - I specialize in email marketing and social media management.
I found this guide on our website which will show you how to set up a Facebook Business page. You can check it out here: Facebook Quick Guide.
I hope this helps,
Your attachment is a easy guide to help someone set up a business page. One error I find on numerous Facebook profiles, is that the person sets up a business page, however, their profile doesn't directly link to it from their profile. (Under their name where it shows their position or occupation.
On mine: http://www.facebook.com/sumner.m.davenport you'll see it says: Solutions Consultant at Sumner M. Davenport. When someone clicks on my business name, it takes them directly to my Facebook business page. If this were not linked correctly, it would land on a placeholder page. People lose contacts this way by making it difficult for people to find their page, unless they don't want their friends to find them through their profile. It's an easy fix. I offer the solution free to anyone who likes my business page. Over the phone I can walk them through it in a couple of easy minutes.
Wishing you awesome and continuing success,
I now have a blog post that gives step by step instructions for connecting your Facebook business page through your Facebook profile: http://bit.ly/jlR7PZ
I still appreciate if people like my business page for sharing this important instruction: http://facebook.dj/sumner.davenport/ :womanhappy:
Wishing you awesome and continuing success,
For any Page that has at least 25 Likes, you can get your Vanity URL by going to http://www.facebook.com/username As has been pointed out this is a great way to advertise your Page on your business card and any other marketing literature you create.
Make things easy for people and they're likely to move through your social web.
Hope this helps those who haven't selected a Vanity URL yet to think it through carefully.
When you create the separate page for your business from your personal account, will your personal account pages be visible to those viewing your business? I don't want those checking out my business to be able to check out what is happening with my friends.
When you create a business page, no one will know that you are the one who created it or have access to your personal page. You won't be able to post as your personal page self on the business page either. All posts by you will appear as the business.
Does that make sense?
Thank you for your reply. I thought that (1) the functionality of a business page was much more limited than a personal page and (2) you could not have both a business page and a personal page.