How does changing the "from" name impact email deliverability?
I would like to send an automated welcome email to newsletter sign-ups from "Jane Doe" and "email@example.com". I want to use "Jane Doe" as the name because I want recipients to receive a personalized welcome message from the CEO. Most of the communications that follow after the welcome email, however, will come from "Company Name" and "firstname.lastname@example.org" (newsletters, etc.). Will switching the name impact deliverability in the future? I understand the concern about brand awareness but I'm more interested in the impact from a technical standpoint.
Re: How does changing the "from" name impact email deliverability?
Hello JayS011 and thank you for reaching out to the Community! This is a fantastic question! One of the biggest benefits of using an email marketing provider like Constant Contact is that we take care of the deliverability part for you! We have a team here that solely focuses on making sure our customers’ emails get delivered safely and securely. We also consistently measure our email deliverability to make sure we’re delivering the type of results our customers expect from us. We’re proud to maintain a US email inbox delivery rate consistently at or above 97 percent!
If you have more questions on this topic we have a great blog that goes over this topic in greater detail!
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