How does changing the "from" name impact email deliverability?
I would like to send an automated welcome email to newsletter sign-ups from "Jane Doe" and "firstname.lastname@example.org". I want to use "Jane Doe" as the name because I want recipients to receive a personalized welcome message from the CEO. Most of the communications that follow after the welcome email, however, will come from "Company Name" and "email@example.com" (newsletters, etc.). Will switching the name impact deliverability in the future? I understand the concern about brand awareness but I'm more interested in the impact from a technical standpoint.
Re: How does changing the "from" name impact email deliverability?
Hello JayS011 and thank you for reaching out to the Community! This is a fantastic question! One of the biggest benefits of using an email marketing provider like Constant Contact is that we take care of the deliverability part for you! We have a team here that solely focuses on making sure our customers’ emails get delivered safely and securely. We also consistently measure our email deliverability to make sure we’re delivering the type of results our customers expect from us. We’re proud to maintain a US email inbox delivery rate consistently at or above 97 percent!
If you have more questions on this topic we have a great blog that goes over this topic in greater detail!
Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.
You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.
You can post a new message in the Community or find us on Twitter Mon-Fri 8am-8pm ET, Sat 10am-8pm ET, & Sun 10am-6pm ET. We've got real people waiting to help you out. Click below to start a conversation!