Yes I dont want unsubscribers so I send out a Monthly events promotion newsletter with a monthly competition AND winners from the previous month to prove that signing up is worthwhile
I have only been sending out a short text email every few months to more or less promote a 'Giveaway' type topic on our site.
For example the last thing we gave away on our forum was a Fluke Multimeter.
I would send out a short all text email with a link to the topic URL were they could sign up for the giveaway.
I would like to start sending them out monthly.
The last time I did this it was to about 7,000 forum members. I always get 3-4 people that ask to be removed from our mailing list. I would remove them manually and reply to there email letting them know that they have been removed.
Between the members of our two websites we now have a total of 11,500 members emails. I have been looking for something to help me better manage them before I send any more 'newletters' out.
I have been playing around on the constant contact site today for hours and I think it may just be the ticket!
I find that sending a monthly email is great way to give my prospects an update on the real estate market. And they seem to appreciate my updates.