How much do you know about the next generation of donors?
There is a new study out there that profiles the next generation of donors. Have you started thinking about how to solicit donations from this new genre?
Katya Andresen from Katya’s Non-Profit Marketing Blog shared her findings on a recent report. The study found that “91% of Next Gen Donors say that they search for information from an organization’s website” and that donation decisions are “heavily influenced by family and trusted friends.”
How will this study affect your future plans? I would recommend expanding your reach on Social Media by posting more “share-worthy” content so that it can be shared among your follower’s pages and improving SEO (Search Engine Optimization) for your website, to help your site get to the top of search engine results.
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