How much does recognition of individual donors in the newsletter impact response?
Here is a question from Constant Contact's live nonprofit webinar - Nonprofit Newsletters That Engage.
How much does recognition of individual donors in the newsletter impact response? That is something worth testing. Have a two column newsletter so that even if people aren’t interested in that spotlight, they can easily see other content that may interest them. Have the spotlight at the top left – that tends to be a high click area - and make people have to click to check that content out. Then you can track the engagement that people are having with that.