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How to Capitalize on the local-search trend

Honored Contributor

How to Capitalize on the local-search trend

Small Business Trends.png



Today I read a post by Lisa Barone of Small Business Trends of her take-aways on SoLoMo from SMX East that she attended last week.


She made some great points about how important Local is.  She states that people are using Social Media including the web to find local businesses.  And if you're not on the web, then you don't exist to people.  And I think like that.  To find out if I want to go out to a local restaurant, I want to find out what their menu is, I look first online.  And if they're not there, then I look somewhere else.  People want to be convenienced and they want information now.



Top 3 takeaways:


  1. Claim and Optimize Your Basic Listing Information
  2. Ask Consumers for Ratings and Reviews
  3. Engage Users Through Promotions
  4. Monitor All Local Search Sites to See What's Being Said

To read the full article click here.


  • Do you check Social Media to find your business?
  • Are you aware of your local search listing?