How to Create a Viral Sweepstakes with Social Media
When I hear sweepstakes, I automatically think of those Publisher Clearing House ads where they walk up to someone's door and then hand them a huge check worth a million dollars. I've always wondered if you could cash those oversized checks? I'm guessing no.
Thanks to Social Media, any business can run a sweepstakes or contest and have it go viral. Why and how would you want to do this? I found a post at Social Media Examiner that has the answers to these questions.
I think running a sweepstakes is a great way to increase their engagement with your brand or business. It's a way to get your existing fans excited and to have them pass that excitement on to their friends.
There's a lot that goes into a viral sweepstakes, so you should check out this post before running one -