You know have a simple plan to get the word out about Small Business Saturday and encourage people to shop with you by letting them know int he following ways: when they visit your store, via email, and by updating them on Facebook.
What now? Let's work on how to execute your plan.
First, you'll want to take the time to create the content for your emails and Facebook posts. Your prep work on the previous pages should make this easy! And, if you're using Constant Contact's Email Marketing or Social Campaigns tools be sure to check out the specially created Small Business Saturday templates designed to save you time.
Next you'll want to schedule your emails and Facebook statuses and prepare your business for Small Business Saturday. Constant Contact's Email Marketing tool will allow you to schedule your email message in advance and you can also shcedule your Facebook updates ahead of time too.
To check out our full Small Business Saturday toolkit, you can download it here.
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