pick a few or try all 25 ideas! The price is right for any small business.
About fifteen years ago, having a business website was a big deal. It was also a complete waste of time since few people used the Internet for business matters.
About eight years ago, quite a few small businesses, had not even updated their website since, probably fifteen years ago.
Today, that’s all changed. Nearly everyone has a website. And it has become routine to use the Internet for e-mail, billing, ordering, blogging, sending readers to certain landing pages on their website and to give a quick response to a customer service issue.
But many businesses still haven’t fully realized the power of their own website to interact with people. Many have little more than an electronic brochure with their company name and a few slim details about their products or services.
Just recently, a person said to me their website was a total waste of time. I asked how often do they update the site? I’ll say a blank stare given to me means never. But a website today can be far more. They are also much easier to update.
The recent comment mentioned above, led to an idea for this post. I took everything I could find from my archive on websites and behold, here are a few ideas to turn your website into a powerful customer relationship tool.
Today’s digital marketing scene has changed a lot of buying and purchasing decisions. Don’t ignore what you are seeing in your industry. Check on your competitors, talk to industry leaders and never fear change until you determine its effect on your company.
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