other marketing communications channels to enhance the impact of your message.
Brochures use to be the workhorse of marketing and selling. They were handed to prospects, distributed to trade show attendees, offered on a website, inserted into product fulfillment packaging, and so on.
Today, you’ll need great copywriting skills plus a few more ways to get your contact interested. If you are using a brochure produced 20 years ago, then this article is for you.
If you plan on sending brochures in direct mail, it’s important to make sure they are created to work in that environment. The story within the brochure does all the heavy lifting but the copy must be short and to the point, quickly.
Next, make sure you carefully put together the list of names, the creative design is attractive, and reaches your special offer, within eight seconds, leading them in one click to the company’s landing page.
Here are 8 tips to make sure you’re getting the most out of your direct marketing mail brochures and its supporting cast of channels.
Let me know what you think.
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Mike Deuerling, aka MarketingDoc
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Story telling needs more skill in writing and how to express feeling, emotions, interested in the contents. Thanks for sharing