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How to eat a frog

Participating Solution Provider

How to eat a frog



Mark Twain once said “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”


Procrastination. Not a word any of us want to hear. The negativity associated with the word gives us a sense of failure even though we don’t procrastinate because we’re lazy.


Oxford Dictionary defines procrastination as:

The action of delaying or postponing something


We’re all guilty of procrastination at one time or another. There are many reasons for it. We either don’t like the task, or we don’t have the skill sets to quickly get the task done, or it’s the old “parent tapes” playing over and over in our head (these are all the negative comments we heard as a child growing up). This article can’t address the last one. There are many good books and professionals that can help with self-esteem blocks.

But we can address the first two and come up with solutions to make your business run smoothly.


You just don’t like the task. No amount of “recipes” is going to get you to like something. Accept that. Your best option is to hire someone that likes to do that work. How much is it costing you by not getting it done because you keep putting it off? Dan Kennedy in his book “No B.S. Time Management for Entrepreneurs: The Ultimate No Holds Barred Kick Butt Take No Prisoners ... had a great little formula to calculate the value of your time.


Say your number came to $100 per hour. Now, should you be spending two hours of your time cutting the grass? How about 4 hours a week to clean house? Unless we really like those tasks we tend to outsource that work. But what about your marketing tasks? How many of you pay each month for a service like Constant Contact and can never get out your newsletter? Maybe it’s time to hire a certified Solution Provider to help you out.


Your skill set does not include the task and it makes you slower in getting things done. We can’t be good at everything. Take bookkeeping for instance. We’re good at bringing the money in. We’re not so good at keeping track of that money. Plus there are so many rules we have to know to be compliant with the IRS. We just can’t know them all. It’s better to have your books done correctly when it comes time to do your taxes. If you rely on social media can you keep up with all the changes? What about new applications hitting the market trying to be the next Facebook or YouTube? Do you really have the extra time to keep up with all that?


When it comes down to it there are a lot of ways to eat that frog. Some of them you just need to feed them to someone else.


I’m off to eat a frog or two. :catvery-happy:


Disclaimer: No frogs were hurt  (or eaten) in the writing of this article.

Kym Johnson
KSJ Marketing Communications
Offering marketing advantages for small businesses
Toll-free (844) 575-6584
Constant Contact 2020 End of Summer Community Sweepstakes!

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