When you don’t see something or someone frequently, you simply forget about it or them. For example:
I know I have a Philips screwdriver! Where did it go?
You’re kidding me! She did that again. I can’t remember the last time I’ve seen her.
OMG! You mean they are still in business!
Unfortunately, for many businesses, neglecting to advertise can be a death null. Or advertising the same message over and over, and expecting different results, is insane. Just ask Albert, the next time you talk to him.
Everyone’s job in your business is marketing.
I think we can all agree that the importance of personal communication in any sales transaction is vital for any chance of continued success. What marketing steps did you take to get to this point? What steps will you take to make sure that transaction occurs again?
Today, the number of messages it takes to convert a person to buy is higher. There are many communication channels at one’s disposal but to determine what is best, it takes a serious commitment to marketing communications.
How serious are you about marketing?
Patience, testing, building relationships, measuring response, calls-to-action, ad copy, customer service, technology, to name just a few on the list of to-do’s, is daunting.
In order to use direct marketing successfully, you need to create a marketing culturewithin your company. A marketing culture is formed by the collective behavior of an organizations employee’s, that are customer focused, and goal oriented. They are a central part of change for a company to adapt.
Employees are viewed as a selective and vital community, a team within your organization, which forms your marketing culture. Every team member shares their success with other employees in serving customers for the benefit of the company. This attitude adds a little treasured frosting on the top of your culture and adds value to the customer buying experience.
This is another benefit that a customer-centric marketing strategy will bring to your company. Building this marketing strategy strengthens a company’s marketing culture. Plus, it helps to ensure change within your organization is always embraced when it’s beneficial to success.
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