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Important Vs. Urgent: A CEO's Dilemma

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Important Vs. Urgent: A CEO's Dilemma

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Importance Vs. Urgency Applies To Marketing And Sales

 

Marketing means finding customers and converting them to raving fans because of their great experience dealing with your people, channels, touch points, and products and services that give them pleasure or eliminate pain.  If you can't do this, you will always be suffering the sting of competing on price.

 

 

 

 

 

By John Bernardi

John J. Bernardi