The Community is hosting an End of Summer sweepstakes! Participants must complete tasks to earn tickets that will enter them with a chance to win a free year of Constant Contact and other great prizes!*
*No Purchase Necessary. For Official Rules, visit here. Constant Contact’s End of Summer 2020 Sweepstakes ends on October, 20, 2020 at 11:50 PM EST.

Improve Return on Effort: Reduce the Effort

Participating Solution Provider

Improve Return on Effort: Reduce the Effort

I graduated from an engineering program where the concepts of effectiveness and efficiency were held in high regard. Truly elegant solutions can produce phenomenal results with very few resources or effort. By contrast, overly large and complex designs that rely on brute force to get the job done may perform a little better, but the investment required can make the solution undesirable.


reduce-the-effort.pngI learned this important business concept in a team project for a mechanical engineering class. The objective was to build a structure out of balsa wood, string and glue that could support a weight hanging from a little square plate. The score was to be calculated by dividing the largest weight you could hang from the string (the return) divided by the weight of your structure (the investment). Although there were plenty of designs that could handle much heavier weights than ours could, we far outscored everyone because our design was minimalistic - it weighted very, very little.


In Constant Contact's recent 2014 Holiday Survey, they discovered that 40% of small businesses said they didn't have the time to use data to inform business decisions. We all know time is a limited resource for us, and that how we spend that time will determine our success or failure. There are so many opportunities we let pass by because we just don't have the time.


My recommendation: always be looking for elegant solutions; those little gems that don't require much (time or money) yet can deliver huge value to your business. The one word to be especially attuned to: automation. While we'd all like to do more; our success will come from investing less time in the things we actually do.


I can draw an analogy to computer programming: there are programmers, good programmers, and great programmers. Programmers can write code (that works), good programmers can write code faster, great programmers create utilities to automate their tedious tasks and let the computers do the work for them.


To get more things done, look for ways to automate the things you do. Reduce the effort. 

Mike Sullivan is the founder of Analytics Edge, providing simple Excel-based report automation products for individuals and small businesses.
Constant Contact 2020 End of Summer Community Sweepstakes!

The Constant Contact User Community is hosting a sweepstakes. The more you participate, the more chances you have to win! Read on to learn more...

Read More