After a year and a half of growing Instagram's platform, the company announced today their plans for growing Ads on Instagram by introducing new formats, increasing ad relevance and making ads available to more people.
"Advertisers want to drive business results across a variety of objectives — from awareness and message association to website visits and offline sales — and our ad formats will evolve to serve all those goals. This will not only help advertisers, but the community as well, as people will be able to learn about a product or service and then take action directly from an ad to sign up on a website, buy a product, or download an app. In the coming days we’ll begin testing some of these direct-response formats."
Instagram knows that users want to see posts they care about. Advertisers want to target their messages in a more effective ways and not only reach people because of age, location or gender but also the people and places they love.
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