Instagram is a growing social media platform. If your business is not on it, you need to be! Why you ask? Because, "the average purchase when referred by Instagram is $65." Instagram is also "delivering brands 120 times more engagement per follower than Twitter!" If those two statistics are not enough to tell you that you need to be on Instagram, then I am not sure what it is going to take.
There are a couple of things to keep in mind with Instagram, that it is widely used on mobile. If you are driving followers to a particular link, make sure that it is mobile friendly. You also want to make sure that you are using appropriate hashtags for your images, as this is how many posts are found!
Don't forget to let your current audience know about your Instagram account, so share it in your campaigns and on your other social sites!