We are trying to decide if an intro letter from our CEO is helpful or makes us look too boastful, thoughts? We discussed the importance of having a welcome email for new newsletter subscribers. This is one of the most read emails you will ever send. The people that sign up are at their height of interest with you. So you do want to make this email a super star. Personalization will have people interact better with the email – have it signed by a real person. I think it makes a lot of sense for that person to be your Executive Director if they signed up for a newsletter that is about your organization. If they signed up for a newsletter about a particular program, then that program head would be the best person.