So what kind of Social Strategy do you have currently? Are you reactive, meaning that you are responding to a situation or are you practice, meaning that you are creating a situation? Your answer should be both. A recent post on the Simply Measured Blog talks about "Why You Need Both a Proactive and Reactive Social Media Strategy."
First, let's go over a couple of examples:
The article talks about 6 activities and whether they are Proactive or Reactive, like interacting with your audience, newsjacking,and content planning. Take a look here to see all the activities.
So tell us, what types of situations are reactive or proactive to?