To be appealing to your donors, you need a website that is going to draw them in. Think about what message you want to convey to your donors. Is that enough to get someone to donate? If not, make sure you are adding elements to your site that are going to get your prospects and donors to stay.
If you are struggling trying to thing about what to use on your site, take a step back and go through your website. Pretend you are a brand new prospect to the organization. What road blocks are there are the site? What information do you need to know, is it all available?
Take a look at the article here. How does your website stack up? Does it have donors first in mind?
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