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Let’s Talk Compliance: A Week With Robb Pizzuto

Moderator

Re: LIVE THREAD - Let’s Talk Compliance: A Week With Robb Pizzuto

I like the term "contact list hygiene." That's a new one for me. 

 

Of course, when the conversation is over it's time for the work. What can customers do either to avoid a potential Account Review status or to make sure they comply after the fact? 

 

 


Nick S.
Social Media & Content Manager

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.
CTCT Employee

Re: LIVE THREAD - Let’s Talk Compliance: A Week With Robb Pizzuto

I'm going to answer the second part of that first.  If we do need to require that some maintenance be done to a contact list, then the Account Review team will work with the customer during the call to come up with an action plan.  These tend to vary from customer to customer depending on what we learn during the review and what caused the review in the first place.  Once any necessary action is taken, we then see how further mailing perform and go from there.

 

Of course, avoiding a review altogether is preferable, so here are a few quick tips:

 

1. Never (ever) use any kind of purchased, appended, shared, or publicly available contact list.  This is one that I can't stress enough (and Constant Contact doesn't allow them). 

 

2.  Use a double opt-in to make sure your contacts want to receive emails

 

3. Once you have built a permission-based list, keep it updated.  Manage bounces. Consider taking out those who are not engaged (not opening or clicking on links).  Email marketing is more about quality than quantity.

 

This article here is a great resource for recommended and prohibited collection methods!

Visitor

Re: LIVE THREAD - Let’s Talk Compliance: A Week With Robb Pizzuto

Suspended Yahoo Emails: we have gone from 55 suspended emails in March 2019 to 1166 emails on July 7, 2019, most of which are Yahoo email addresses. What is going on with Yahoo?

CTCT Employee

Re: LIVE THREAD - Let’s Talk Compliance: A Week With Robb Pizzuto

Hey @TishF43! Thanks for the question!

For specific questions like this that may require some digging or troubleshooting, I'd suggest calling the Delivery team at 866-433-8499.

One possible reason I can offer though, is sometimes larger public domains will deactivate inactive addresses in bulk, so if you see a large number of addresses that were previously not bouncing become Suspended or bounce as Non-Existent all at once, that is a possibility.

Moderator

Re: LIVE THREAD - Let’s Talk Compliance: A Week With Robb Pizzuto

Thanks for that information, Robb!

 

If anyone here has any account-specific questions or requests, please let us know and we can investigate even if we can't speak to it freely on the Community.

 

--

Robb is off for the day but he will be back tomorrow to answer more questions, so keep them coming! 


Nick S.
Social Media & Content Manager

Did I answer your question? If so, please mark my post as an "Accepted Solution" by clicking the Accept as Solution button in the bottom right hand corner of this post.

You're not alone on your email marketing journey. Connect with a Marketing Advisor to see how they can help you develop the right strategy for your business and get the most out of your Constant Contact experience.
CTCT Employee

Re: LIVE THREAD - Let’s Talk Compliance: A Week With Robb Pizzuto

Good morning everyone

 

I'm back for the day and ready to answer any Compliance or Delivery questions you may have. 

 

Once again, if you have a specific question as it pertains to your account, I'd encourage you to contact our Account Review/Delivery specialists at 866-433-8499.  Due to privacy concerns, I'd rather not discuss them in a public forum like this!

New Member

Bounce Type

What does it mean when the bounce type is 'suspended'?

 

CTCT Employee

Re: Bounce Type

Hi @MauraW1!  Thank you for the question!

 

Suspended addresses are contacts that have bounced multiple times as Non-Existent (either within your own, or any other Constant Contact account).  Since repeatedly sending to non-existent bounces is frowned upon and can affect delivery, we suppress those addresses.  When you try to send to an address that has been suppressed for bouncing as non-existent, it shows as Suspended in your account.

 

They are not "technically" bounces since we don't actually send to them, but we still display them on the bounce page since they are so closely connected with non-existent bounces.

 

Hope that clears it up! We also have a Knowledge Base article on this topic too!

Occasional Visitor

Re: LIVE THREAD - Let’s Talk Compliance: A Week With Robb Pizzuto

how do I get my "opt out" emails out of my current email list?

 

Highlighted
CTCT Employee

Re: LIVE THREAD - Let’s Talk Compliance: A Week With Robb Pizzuto

Good morning @TomG384 .  Thank you for asking!

 

Just to be clear, do you mean contacts that click the unsubscribe link in campaigns you send from Constant Contact?  If so, you don't need to do anything! We automatically opt-out those contacts for you.  You can view them in the in the Contacts page under "Unsubscribe"

 

If you have a list of email addresses who have previously opted out OUTSIDE of Constant Contact in a spreadsheet or document that you wish to remove from your list then do the following:

 

1.  Check the "Enable advanced email permissions" box in My Settings (Found by clicking on your name in the upper right hand corner).

 

2.  Go to Contacts and under click on the Add Contacts button.  There should be an option that says "Add unsubscribe from file".  If it isn't there and you've checked the advanced permissions box, it may take a minute or two to refresh.

 

3.  From there you can import a list of unsubscribes just like you would a normal contact list.  The contacts in the file will be unsubscribed from all of your lists

 

Hope this helps!