Looking ahead at social media in 2016 : Integration will be the name of the game!
There have been a lot of social media predictions for 2016, but I personally think that the one that hits the nail squarely on the head is the prediction that across the board the top social media networks will be working overtime to integrate outside services and functionalities so that their users have very little reason to ever leave or log out of their social media accounts.
Here are a few highlights of what these new integrations will look like:
Ecommerce integrations across the major plaforms
Messengers apps will go beyond being used just for messenging to also facilitating interaction with vendors such booking appointments
Uber and Facebook will collaborate---now that will be something!