It only takes a few seconds for people to form preliminary opinions of a person, product or company. Taking the time to design effective and attractive emails will help create a positive, lasting impression.
With easy to use tools like Constant Contact you can create email campaigns in a matter of minutes. And, if you incorporate these simple design strategies you can improve your results by creating easy to read, attractive emails.
When customers and prospects open your email it should feel familiar, creating a visually smooth transition to your website or social media profiles. You can create this familiar feeling by using your logo, brand colors and standard brand images in your header, footer and throughout the email.
Today, a significant portion of readers view campaigns from mobile devices. Make sure you're using a mobile friendly design.
The font you choose can support or distract from your message. Here a few things to keep in mind as you select font for your email.
When applying color to your design, you should consider color choices that work well together, compliment your brand and project the kind of feeling you are trying to convey. Some things to keep in mind:
People respond to images. One study found 82% of people pay more attention to emails that have images so we know they add value if done well. Here are a few simple things to remember when using images:
Want to see some examples of these tips in action?
The Constant Contact User Community is hosting a sweepstakes. The more you participate, the more chances you have to win! Read on to learn more...Read More