The traditional way of marketing any type of business has changed drastically, especially with technology improving all the time. Networking has become a valuable tool in creating engagement with customers and prospects. As a Marketing strategist, I always recommend to my clients you need to have a slice of the content marketing pie. In today's society we are all communicating to people in so many different channels and levels.
These are all very essential Marketing tools and should be incorporated into Marketing strategic planning. As my role as an Email Marketing specialist and Marketing strategist, I higly recommend these various Marketing tools in helping my clients to grow their business.
Print Advertising: Is still valuable to all businesses. It helps to bring in new customers and the old customers back. There are still consumers who enjoy reading the local newspapers and magazines. Be sure to have your website and email address included on the print advertisement.
Direct Mail: Helps to generate new customers into a business for a few reasons. It brings exposure to consumers who are new to the area and introducing your products and services to them. Creating a post card with a coupon and including a QR Code to sign up for your email list is a great way of building up list. Great exposure for new businesses within a community or surrounding areas.
Website: Be sure to have a clear concise website and mobile friendly.
SEO: Hire a professional web designer to generate SEO
Video: Create an informative video about your products and services. Be sure to direct people to your website and sign up for your email list. Inserting videos into a newsletter and announcements is extremely powerful marketing. Establish an YouTube account, because Google owns YouTube and it will help increase Google page rankings.
Business listings: It's important to claim your business with an online presence with Yahoo, Google Places and Bing.
Social Media: There is an abundance of Social Media choices for all businesses. It's very time consuming in maintaining them all. It's highly recommended to choose a few and stay current with them. Possibly hire a college intern to help with this particular task. Be sure to always update with current information on all Social Media vehicles. When business owners neglect updating their Social Media pressence. It draws a picture to consumers a business maybe failing or too busy to keep up with the customer engagements.
Email Marketing with Mobile Devices: Studies are currently showing over 50% consumes are opening their emails on some type of mobile device. Email marketing is a very efficent and cost effective on ROI for small to medium size busineses and non profit organizations.
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