It's not what you know; it's who you know. And you may be surpirsed by who you already know in the media or who can invite you to present to their group. Have you already uploaded your Outlook, Gmail or other email contacts into LinkedIn? Ask me how. Now, let's do some contact data mining!
Here are 2 quick links that zoom you directly to your Linkedin's Advanced People Search:
Yes, sign into LinkedIn if prompted. If you're already logged in, see who it pulls up. You can toggle it further on the left side.
Not sure what you're looking at?
The LeaderSearch link pulls up your contacts who sit on Boards, or hold some other prominent title in a Group or Association. How well do you really know them? 1st degree contacts are better. Here's a hint: Introduce another VIP contact to them, instead of pitching your presentation or keynote right away.
The MediaSearch doesn't only pull up traditional media. Often trade journals & association newsletters are easier to get into, more deeply read, and can lead to quicker closed deals. You'll be surprised who you know who is an Editor. Small-time & notable bloggers alike are always looking for guest bloggers or to swap articles. Here's a hint: Turn your Constant Contact email newsletter into your blog for posterity & link backs.
2nd hint: Don't just give "veiled promotions" by claiming you can be a resource. Introduce colleagues who've already been quoted or appeared in the media. This way, you win favor with both influential contacts.
Like with the Leaders that you know, 1st degree are better but even 2nd degree can be promising if you're already quoted or recognized elsewhere. Start small, and don't be selfish: Let me know how these links fare for you!