Mobile Marketing: The next big thing in small business marketing!
As we continue to move forward in the year, mobile marketing is gaining popularity at an accelerating rate and it is not hard to figure out why. With our increasingly fast paced lifestyles, mobile marketing provides the benefits of being immediate, reachable, and personal.
Did you know that the average response rate for mobile advertising is 15% versus 2-3% for other advertising avenues?! Additionally, this kind of marketing has the great advantage of being one of the most low-cost marketing there is.
Here are three huge predictions for mobile marketing in 2013
The explosion in usage of tablets and smartphones: As these devices become more and more popular, their prices are dropping making them more accessible to those who could not afford them. As a result, marketers will have a chance to reach audiences that they may not have been able to connect to before.
Advertising based on content AND CONTEXT: Many mobile devices have GPS tracking which will allow marketers to sending messages that correlate with the location of a customer, or the time of the day.
Increase in commerce and consumerism: You should also expect commerce and consumerism to grow through mobile. Consumers are growing increasingly more comfortable shopping via their mobile phones; therefore it will become imperative that small business owners incorporate mobile purchase options in order to remain competitive.
Have you considered incorporating mobile marketing in your business?
For more 2013 mobile marketing trends and predictions, click here!
Re: Mobile Marketing: The next big thing in small business marketing!
All the major app stores in the mobile market today are filled to the brim with both free apps and paid apps. With the sharp rise in smartphone users over the last couple of years or so, there is also an increase in the demand for mobile apps for different mobile systems. Mobile app developers and content publishers alike have seen the immense potential of earning by way of these mobile apps. While it is easy to make money by selling paid apps, how can a mobile app developer earn by way of free apps? Here is how mobile app developers can make money from their “free apps"