Monetizing Social Media 101: Social Selling on LinkedIn
Many people think of LinkedIn as the behemoth of professional job search, but for small businesses, it’s the premier virtual networking hub and an ideal social sales arena. For B2B businesses, LinkedIn is an unparalleled opportunity to connect with decision makers, provide value to your prospects and, ultimately, take your relationship with your prospect offline to make the sale.
The key ways to use LinkedIn for “social selling” are to Personalize, Publish and Plan. As you utilize these three techniques with your connections, you’ll strengthen their trust in your business–with the finish line of taking your relationship offline to make the sale.
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