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I know. You get it. You’ve watched how social media and email have become vital to the marketing strategy of businesses & organizations. In this technological age, the way we communicate is becoming more and more virtual. You have only fleeting seconds to grab the attention of someone scrolling through his or her newsfeed or browsing the previews in their inbox. You understand that using images is so very important to attract viewers, but how do you create visual content that is engaging and unique?
The answer is not as complicated as you think: use your smart phone. Yes, that little hunk of plastic and glass that is your constant companion can also be your chief content creator. You carry the thing with you everywhere, so you might as well make it work for you. Use it to take photos that you can use to pair up with your social posts or accentuate your email newsletter. It’s a royalty- and cost-free way to engage your readers and highlight the personality of your brand.
Ready to give it a try? Here are some tips to get you started:
The best tip of all? Just give it a try! The beauty of digital photography is the instant ability to look at your photo, then have the option to delete and try again (rinse and repeat). Have some fun with it! By using photos that have your personality and character stamped into them, your readers and viewers can connect with you on a more personal level. Watch your engagement soar!
Cre8vely Yours,
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April Keating, a military spouse entrepreneur and mom of two young boys, is the owner & founder of online marketing firm Cre8ve Content Co. April is an expert with Constant Contact products and holds a Master Certification as a Solution Partner. She also is a member of the Washington, DC metro area Constant Contact Authorized Local Experts team. Click here to subscribe to April's monthly Cre8ve Chronicles newsletter.