As business folks we need to tell our story and paint the picture we want our audience to see. We need to set a clear image of our story. We are the editors of our story, and it is up to us to create the tone, the look, and the action.
Email Marketing and Social Media help build relationships and helps keeps you top of mind. Online marketing is not always about getting the quick sale.
Think long term.
Staying top of mind holds value. Staying on everyone’s radar on a regular basis can help “open the door” for a follow up phone call, a personal visit or for a targeted email campaign with a specific call to action.
We should always start our campaigns by thinking about;
For content ideas that help build relationships you may want to consider the following:
All of this 'non-sales' content could be followed with an "Oh by the way…” call to action. Oh by the way we have a workshop coming up…
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