Online Marketing: Tell Your Story with Great Content
As business folks we need to tell our story and paint the picture we want our audience to see. We need to set a clear image of our story. We are the editors of our story, and it is up to us to create the tone, the look, and the action.
Email Marketing and Social Media help build relationships and helps keeps you top of mind. Online marketing is not always about getting the quick sale.
Think long term.
Staying top of mind holds value. Staying on everyone’s radar on a regular basis can help “open the door” for a follow up phone call, a personal visit or for a targeted email campaign with a specific call to action.
We should always start our campaigns by thinking about;
What’s in it for them (the audience)?
Why would they want to open your emails?
Why would they want to join your list?
Why should they follow you on Social Media?
For content ideas that help build relationships you may want to consider the following:
Having a “contest” wherein the email campaign asks for a customer success story about your business or maybe a photo of a customer using your product or service.
Having a referral program and let people know how you will reward referrals
Announcing where you will be. Will you be attending any events, conferences or mixers you could announce? “Meet me here...”
Supporting groups you belong to. Are there any Chambers or organizations that you belong to that have an event coming up that you could help promote with an email or social post?
Promoting the events of others. Are there any business networking events in the area that you could let people know about?
Highlighting a customer. Do you have a long-term client that could be used as an example or highlight? For example...We’ve been helping people find Bob’s business over xx years. BTW if you are in Bob’s neighborhood pop in and say hello they offer great...
Sharing tips and tricks. Share your expertise.
Answering questions. What are your most frequently asked questions? This can be a good source of content.
Showing community involvement. Is there a charity that you support? Sharing their events or cause can help build the feeling of community. The charity may even share your email with their audience, giving you a bit more reach.
All of this 'non-sales' content could be followed with an "Oh by the way…” call to action. Oh by the way we have a workshop coming up…
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