for all marketing people who are looking for growth and efficiency. Got ideas from Direct Mail Marketing Success?
One of the newest editions to the Direct Mail Marketing Success is a column titled Frequently Asked Questions. The question to be answered comes from readers like you, discussion groups and a variety of other channels we search through daily. Here's a sample of one idea from the fall of 2014.
Why use email in your promotional mix?
Email has many different uses. Email can get someone to buy or make a donation. In a B2B marketing and selling campaign, it can mean lead generation, retention of clients, cross-selling, and even up selling.
In a recent report on email readability (2012 release), people will give your email about eight seconds to understand what you want them to do. Using your direct-mail marketing acumen in email is highly recommended when instructing your readers to do something in the copy. Such as, "Turns ordinary copy into powerful words."
Direct Mail Marketing is designed to ACQUIRE and RETAIN customers.
Marketing people like you are always looking for ways to capture more of their audience to sell a product, service or in the case of not-for profit, to get a donation. These marketers have turned to our publications in three distinct groups.
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Email marketing is a great part of a campaign. It gives buyer personal attention, and ease and ability to look at your products and purchase them. Thanks for this info.
I'm glad you liked it. There is more. I just added an Impact Email Report on our website you may find useful.
The article title is in the link above.