Here’s how to learn more about your customers and in turn, what they can teach you!
The state of advertising, promotions and marketing campaigns in general seem to miss the mark more often than not. I realize there are many changes occurring in marketing but people still buy. In my early days of marketing one of the 4 P’s was people. It still is.
I know there are robots coming, but for now, your customers are still people. However, try as you may, not every customer thinks like the previous customer in your database.
There are many answers, but finding the correct ones for your company will take time.
As consumers search the internet, discussion groups or other social media looking for resources, there are many choices to contemplate. When you wade into such a sea of solutions, such as for your marketing, there are many different species you’ll encounter. The wading may take you deeper into the sea hoping to find the right solution.
Learning more about customers and the decisions they make when they purchase your product is also time-consuming, but extremely rewarding. Your customers will tell you a lot about them when they make their purchase.
How do you get the answers you need?
Go back to the sea for a moment and look on the beach. What do you see, besides sand? People are at the beach having fun. These people come in many different sizes and each one may have a different interpretation of fun. There’s volley ball, sunbathing, reading a book, paragliding, people in the water and so on.
There are a lot of different things going on by a lot of different people. If each one was your customer, you literally could ask them a few questions about their purchase and your product.
An astute thinker like you may begin to wonder what questions to ask. Unfortunately, you must leave the beach and return to the office. You have a bunch of questions to write which will help you reach your marketing goals. Oh, oh, yes, you need to list your goals. How are you going to know when you reach the pinnacle?
This could be the start of something big.
The value of using a customer-centric strategy, especially for small businesses, always leads to better marketing decisions. Your customers will tell you a lot about them when they make their purchases. And what they don’t tell you, analytics and other research you do, will.
Don’t let the word strategy handcuff or stop your customer-centric marketing effort. Keep it simple. Start a phase of the project that you know will give you a quick response. You need answers, and that is important.
You’re never alone.
Thanks for reading and please share with others – except your competition! It is truly appreciated.
Everything marketing starts and ends with your customers… cater to them, listen to them and react to them. The results will amaze you.
Marketing Communications Group, Inc.
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