This article talks about how some larger brands like LandsEnd, RealSimple, and Nordstrom are finding benefits using Pinterest. The article notes "Pinterest is a huge source from a referral standpoint, even beating out referrals from Facebook in the month of October," said Shannon King, GM of digital for Real Simple magazine. "It speaks to the power of engaged audience members. We view it as an important part of our social media strategy."
What are the benefits to small businesses? Have you been hearing more about this from your customers? Read this piece to learn Why Pinterest is a big deal for marketeres and let us know if this has an impact on your 2012 social media marketing plans!
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