Building systems for your social media marketing will save you time and help you get your message out. We think having ‘post once and populate many’ systems for your online marketing is crucial for a small business. These systems can help reach your audience more efficiently making your time spent on social media more effective.
Here are a few easy systems you can set up so your content can be easily distributed.
Instagram is a great starting tool in a system. You can take a picture from your smart phone, post it on Instagram and it will automatically post on Twitter, Facebook and your website.
Here are two easy steps that will build a system for your Instagram posts:
Constant Contact Email System:
When you schedule your next Constant Contact Email campaign, you can set it up using Constant Contact’s Simple Share, so that when you push SEND, it not only goes to your email audience but also to your Social Media – Facebook, Twitter etc.
This lets those folks that are not currently on you Email list but on your Social networks see the announcements, updates and valuable content that you share with your Email subscribers. Plus it will give you the opportunity to allow those current non-subscribers on your social media channels a chance to sign up for your Email campaigns.
In addition, make sure your Email campaigns allow your audience to share with their social networks. Simply activate the Social Share bar for your next campaign.
A Simple Facebook System
Facebook can act as a distribution hub as well.
When you post to your Facebook Page, you can have that post automatically populate your Twitter Tweet and Linkedin status.
While you are logged in to your Facebook account, go to https://www.facebook.com/twitter. Then simply go through the steps to connect the two.
You can have Facebook feed directly to your web site via a Facebook Like Box. Go to https://developers.facebook.com/docs/plugins/like-box-for-pages to set up the code you will need to provide to your web master. This will create a content box on your website which will display your most recent posts. Plus it can give your web site a fresh look every time you post to Facebook. You will need to have designated space on your site for the feed.
The systems mentioned are pretty basic. You can build on them as you move forward; adding an automatic blog feed to your Facebook Page, automating your YouTube to Facebook interaction, adding your Twitter feed to your web site, and sending your Facebook posts to LinkedIn just to name a few.
The point is to create systems that work for your business. Systems that will save you time and provide maximum exposure for your valuable content.
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