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Reflecting back on 2015 (includes worksheet review)

Participating Solution Provider

Reflecting back on 2015 (includes worksheet review)

2015 in rear view mirror long.pngDo you find it hard to believe like I do that 2016 is just around the corner? Soon we will be making (or renewing) New Year’s resolutions.  This is the year I will lose that _____ pounds (you fill in the blank).

 

It is also a time to reflect on your marketing efforts and assess where your successes are and what changes might need to be made for the coming year.  Sometimes reflecting can be overwhelming and you might not know where to start.  Here are 5 Good Questions to ask about your successes and not so successes.  (Download this as a worksheet here).

 

  1. What was your most successful email campaign this year?
    1. Which got the most opens?
    2. Which got the most clicks?
    3. Are they the same email?
    4. What was the subject line for the one that got the most opens?
    5. What was the Call to Action that got the most clicks?
  2. What was your least successful email campaign this year?
    1. Which got the least opens?
    2. Which got the least clicks?
    3. Are they the same email?
    4. What was the subject line for the one that got the least opens?
    5. What was the Call to Action that got the least clicks?
  3. Why do you think the successful subject lines and call to action worked for you?
  4. What new did you try this year that worked well?
    1. Did you send out emails on a regular schedule?
    2. Did you include links to your blogs/website?
    3. Did you try a video?
    4. Did you link to a survey?
    5. Did you host an event and link to the online registrations?
  5. Of those that you did not try above, what might you try in the first quarter of 2016?

Let me know if you use the worksheet by commenting here.  What did you learn with the review?

Ellen McDowell
Ellen McDowell - Your Social Butterfly
Master Certified Solution Provider