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No matter what you do to market your business, you need to differentiate yourself. Not just from your competitors, but from spammers.
Your customers are bombarded with messaging every single day. You need to be the message they expect, the one they look forward to, the one they would miss if it didn’t show up. If you aren’t, then you are one click away from a “bad day unsubscribe” -- that day when people feel overwhelmed and decide to unsubscribe from all those mailing lists they signed up for but have gotten nothing out of.
Before you click Send on your next campaign email, consider: does this message look like spam? Will it be welcomed into their InBox? Will it make them look forward to the next one?
Mike Sullivan is the founder of Analytics Edge, providing simple Excel-based report automation products for individuals and small businesses.