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SEARCH ENGINE OPTIMIZATION: HOW TO USE IT SUCCESSFUL AS A BUSINESS OWNER

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SEARCH ENGINE OPTIMIZATION: HOW TO USE IT SUCCESSFUL AS A BUSINESS OWNER

The task of promotion for small business owners is never an easy one. While striving to get the ball rolling when it comes to public awareness, the question that seems to plague most businesses is, how do we reach our target markets online in a more successful fashion? Well look no further, the following are some tips business owners should implement when it comes to SEO.

 

First things first, what is SEO? Simply put, SEO stands for Search Engine Optimization–which is the process of ensuring your website can be found in a search engine’s results page (Google, Bing, etc.) when searching for words or phrases relevant to the content on your website. So this would require editing your website and it’s content in order to affect the visibility of your site and improve your ranking for searches.

 

Here are some DO’s and DON’TS when it comes to SEO:

1. DO use keywords from questions your customers would routinely ask.
If you know that customers continually ask a certain questions, its best to include keywords in order to help draw them to the right information as well as your site. If you offer local services, don’t be afraid to optimize your site around those local keywords. Think of SEO as trying to answer the question your customers or prospective customers are asking. Read More 

 

 


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