Here is one of the questions/answers from the post:
Emily: Why do you think engagement marketing is so important for small business owners?
Gail Goodman: Growing sales is always a big challenge for small businesses. Small businesses know that repeat sales and word-of-mouth referrals are their most reliable sources of revenue. In fact, I’ve had countless conversations with small business owners who have said that 99% of their business comes from these two channels. Engagement marketing is all about growing this 99%.
Engagement marketing enables small business owners to market to a group of people they already know — their existing customers! — using many of the tools they already have, such as a Facebook Page, an e-newsletter, a Twitter account. Engagement marketing is easier, less expensive and more trackable then trying to reel in people you don’t know.
You can post a new message in the Community or find us on Twitter Mon-Fri 8am-8pm ET, Sat 10am-8pm ET, & Sun 10am-6pm ET. We've got real people waiting to help you out. Click below to start a conversation!