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Small Business Saturday Strategies

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Small Business Saturday Strategies

Small Business Saturday Strategies


As we are all caught up in the fourth quarter frenzy and making a mad dash toward the holiday season and year-end, make sure to focus your customers in on November 29 – the date for this year’s Fifth Annual Small Business Saturday.SmallBusinessSaturday2013_STD_SBSLogo.png


Founded by American Express in 2010, and in contrast to the major retailer-oriented Black Friday, Small Business Saturday encourages people to patronize small businesses on the Saturday after Thanksgiving. As you can see from this American Express timeline, Small Business Saturday has taken hold and was even officially recognized by the United States Senate in 2011!


 SBS Timeline.jpg


Now is the time for you to think about how you will participate in Small Business Saturday! Tips can be found on the American Express website here and you can receive important news and updates on the SBS Facebook page here.


And if you want an exciting way to get the message out to your customers, Constant Contact has created Small Business Saturday email templates for you to use in your email marketing. These can be found on the Template Selector Screen by entering “Small Business Saturday” in the keyword search field. These templates are a great way to remind your clients to shop small and buy local and can be edited just like any other Constant Contact template.


How will you promote your business this Small Business Saturday? The American Independent Business Alliance offers these Small Business Saturday Tips for business owners (click here to read the full article):


  1. Partner to host an event
  2. Announce your participation
  3. Make Small Business Saturday a special occasion
  4. Provide customers with easy access
  5. Cross-promote with other participating businesses
  6. Reach out to local media
  7. Involve local officials
  8. Reward your customers
  9. Incorporate cause marketing
  10. Keep talking!

Small Business Saturday provides a great opportunity to think outside of your usual marketing box! So, start planning, keep talking and be sure to share your Small Business Saturday strategies in the comment section below!



Cathy Ann Drury

My NewsGirl

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