Small Business Saturday does NOT include online stores
We just received a letter from American Express that they are not including Online businesses in Small Business Saturday this year. We had planned a video and a whole promotion around Small Business Saturday just like last year.
The terms and conditions say, includes "online businesses" under $10 million a year. When I called they told me that only includes downloading marketing materials and not the $25 credit to my customers. They told me I was free to offer a coupon to my customers (what the heck?) and use their marketing materials.
Anyhow, posting so others are aware before spending to much time on preparing a newsletter or marketing promotion for Small Business Saturday.
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