In this blog post, I want to share some simple strategies for making a big impression during the holidays. I say simple, because I really mean simple. If we try to get over-complicated then it is easy to get frustrated, give up and not do anything. If you categorize yourself as a small business who really wants to let your customers know how much you appreciate them but don't have the time or big marketing budget to compete with "the big guys" then this blog post is for you. Even though the "big guys" have the larger budget, you have one thing that they don't and that is personal service, personal relationships and rapport with your customers. Let's start there! Below are a few simple ideas for connecting with your customers over the holidays.
I think about the businesses I really love to frequent - the ones I feel like I'm a "Raving Fan" of and what they do. They care. They're here. They matter to my local community.
Here are a few ideas:
When we remove ourselves from the normal day-to-day marketing and open our minds, we can expose ourselves to some new, creative unique opportunities. These ideas are here to just get you started. Your best idea may be one that you haven't even considered yet! You know your community, so look around and see what is already available to you. If you have a fun idea for a way to stand out with your marketing during the holiday season, please comment below and share with us!
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