Is there a standard open rate percentage? I know that it's going to very from place to place, but I am wondering if there is a general standard?
Edit: I am looking specifically for info on nonprofits. To that end, I probably should have placed this in the nonprofit discussion area. Can one of the Mods please move it?
Thank you for your question regarding open rates for Nonprofits.
Per our FAQ 3194: Average open, click-thru, and bounce rates for Constant Contact Customers, on average, Nonprofits have an open rate of 21.7%.
Check out the FAQ for other information as well!
I hope that helped!