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Standard Open Percentage?

Advisor

Standard Open Percentage?

Is there a standard open rate percentage? I know that it's going to very from place to place, but I am wondering if there is a general standard?

 

Edit: I am looking specifically for info on nonprofits. To that end, I probably should have placed this in the nonprofit discussion area. Can one of the Mods please move it?

3 REPLIES 3
Honored Contributor

Re: Standard Open Percentage?

Thank you for your question regarding open rates for Nonprofits.

 

Per our FAQ 3194: Average open, click-thru, and bounce rates for Constant Contact Customers, on average, Nonprofits have an open rate of 21.7%.

 

Check out the FAQ for other information as well!


I hope that helped!

Advisor

Re: Standard Open Percentage?

Thank you for the info and the move!

Honored Contributor

Re: Standard Open Percentage?

You're welcome!

 

Take care!