It's essential to stay connected with your clients and prospects for many reasons. If you have a disconnect with them, one of your friendly competitors will take them away from you. Once you lose a customer. It's very difficult to win them back to your business. September is a busy month for various networking events. Most businesses start planning their holiday season during the summer months. Now is an excellent time to start reviewing your database. Which prospects or clients the sales team hasn't touched base with recently. Reviewing and updating your business database is a great job for a college intern or high school person to help keep the database organized.
Why is it essential to stay in touch with clients and prospects?
Generate business and increase income
Creates engagement (out of sight out of mind)
A great referral source
Who should the sales team keep in touch with?
Current prospects and clients
Vendors and resellers
Prospects from various networking events and meetings
Ask your prospects or clients which is the best way to communicate with them?
Do they prefer to text message?
A phone call
Communicate by email
What are your business and team goals?
Generate new business from current clients (such as offering a new service or product to them)
Convert prospects into new clients
Revisit previous clients to rejuvenate business
Increase referral sources (set up a referral program)
Introduce new products and services
Organize your database
Various groups and organizations
What type of lead "Hot, Medium, Warm, Cold"
Create lists for email marketing
Keep active notes regarding cold calls, meetings, follow up after an introduction
Schedule and conduct meetings with prospects and clients
Coordinate convenient times for a follow up process
Create introductions for referrals
Review clients wants and needs
Show your expertise and knowledge
Create a "wow experience"
Email Marketing Strategies
Create various list by clients, prospects, industries, networking groups
Generate a short concise newsletter utilizing a Mobile friendly template
Create buttons for people to click on
Provide value and educational tips for the readers
Be consistent in communicating bi-monthly or monthly
Post newsletter, events, coupons all on social media vehicles
Text to join
Great communication to a large audience all at once (especially during inclement weather closings)
Sharing Valuable Content with Everyone
Share industry news by clicking the social share button
Post and share articles on social media vehicles
Subscribe to Google Alerts for various daily industry articles
Cheryl Henchar Authorized Local Expert Speaker 2015 Rookie of the Year Award 2014 Solutions Provider with Constant Contact Certified Solutions Provider 2015 (203) 249-0487
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