Steve Jobs was one of our generation’s most revered innovators. His greatest achievement though may have been his lifelong lessons that helped shape future innovators to think different.
If Steve were alive today and were to tackle email marketing as his focus, how would he approach the current landscape? How would he apply the many the concepts that helped him achieve such great feats throughout his career? It’s impossible to say for certain, but knowing Steve’s passion for a quality product and other hallmarks of his repeated success, I’ve created a list of ways I believe Steve Jobs would transform email marketing for any given product or service.
Email marketing is more than just another item on that ever growing to-do list. It's the most effective way to consistently place your product or service top of mind with customers.
As you build your email strategy for the next few weeks or months consider how a tune-up, redesign or purchase of a new email template could improve your own customer engagement. Think of ways to add consistency to your style and messaging. Plan to elevate your brand and encourage product evangelism. Overall, take a moment and consider how Steve Jobs would approach the very same project. How would he simplify, improve quality and, in turn, make a lasting human connection with customers.When customers connect, you win.
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