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The 8-Second Email

Participating Solution Provider

The 8-Second Email


 Dear Sally,


The average adult's attention span is 8 seconds. When a client, co-worker, or colleague opens your email, you have 8 seconds to get your message across to them.


How you can do that:

  • Make it short & sweet 
  • Be concise (what do you want them to do?)
  • Use an attention grabbing subject line
  • The eye is also drawn to bullet points like this too


Do you also see how the sentences in this email are also clearly spaced out?


Why? Because people these days are busy, and don’t have time to read lengthy emails. So end the email with exactly what you want that person to do next.

Hope this helps!








Lindsay Joy Higgins
Leave it to Lindsay
Master Certified Solution Provider