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The Content Conundrum

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The Content Conundrum

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Newsletters. Social media posts. Blog posts. As business owners, we know that creating content is a key element of developing your brand and establishing yourself as a subject matter expert. But, if you’re like me, many times you find yourself staring at a blank piece of paper or a blinking cursor and wondering where to begin. When writer’s block gets you down, turn to one of these four sources of inspiration:

 

  1. Get inside your own head. There is no better expert than you on the thing(s) you’re good at. What is the question you answer the most? What do you know better than anyone else in your industry? Put your expertise into words and type it out!
  2. Put tools to work for you. Sometimes you want to find articles from experts or others in your field. Did you know there is an entire internet full of tools just waiting to help you curate content? Most of them do double- or triple-duty duty for email marketing, social media content, and social post scheduling. Google Alerts is free and delivers content to your inbox according to keywords you choose. Feedly allows you to follow sources you choose and create your own categories for easy retrieval. Post Planner is a site to source social media content, then it allows you to choose posts to share and schedule to your own social media sites.
  3. Use a variety of media. You know that saying “pictures are worth a thousand words”? Humans are visual thinkers, and images help to attract attention and deepen the meaning of your content. Balance text with images that illustrate your point. Videos are an awesome way to drive engagement…live video (Facebook, Periscope, Blab, Meerkat) is attracting a lot of attention in the social space. Take advantage!
  4. Have a plan! This really should be in the #1 spot. You can’t curate great content without a plan in place that supports your marketing strategy. Create “content buckets” – categories of content that you want to share on a regular basis and/or material that your readers are most interested in – and/or a content calendar to map out what you will be sending or posting, and when.

 

Even with handy tools and a good plan in place, I know that creating content can easily go by the wayside. Schedule a couple of hours, a couple of days each month to focus on nothing but sourcing and creating content, then scheduling newsletters, social and blog posts. Make it a priority! Delivering high value content is essential to building a brand that is known, liked and respected.

 

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April Keating, a military spouse entrepreneur and mom of two young boys, is the owner & founder of online marketing firm Cre8ve Content Co. April is an expert with Constant Contact products and holds a Master Certification as a Solution Partner. She also is a member of the Washington, DC metro area Constant Contact Authorized Local Experts team. Click here to subscribe to April's monthly newsletter.

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