Picture this: You’re online and stumble across an idea for the perfect gift for your friend’s birthday that’s available for purchase at a local gift shop. You go to their website to find out their hours of operation, and the disappointment hits as you read “Hours of Operation: Monday through Friday – 9am to 5pm.” Because you’re part of that 9 to 5 rat race, your options are limited to asking your boss to leave early, taking PTO, taking a longer lunch and blowing red lights to make sure you make it in time, or getting another gift. The moral of the story? The hours are inconvenient.
con·ven·ience kənˈvēnyəns/ noun; the state of being able to proceed with something with little effort.
The future of marketing is convenience for the consumer – and that doesn’t mean just having more flexible hours of operation. No matter what industry you may be in, I’m sure we can all agree, people are lazy! If it takes longer than 2 minutes for a potential customer to figure out or need to try to accommodate their lives to do business with you, then it’s time to re-evaluate.
Starbucks now gives you the option to avoid waiting in line for your order by giving customers the option to place their coffee order on their phone. Angie's List has the option to submit a photo of a household problem and then putting you in touch with top-rated service providers bypassing the game of phone tag with potential companies.
How does your business make doing business convenient for the customer? Do you allow online payment? Does a potential customer need to call you to do business or can everything be done online on their time? Are your products available online for purchase? Share your thoughts in the comments below!
Need some help figuring it out? Leave it to Lindsay.
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