I just recently attended the Constant Contact National Solutions Provider Conference in Las Vegas, Nevada. It was an excellent conference with a wealth of information. I enjoyed seeing alumni's and meeting new faces globally. This conference was all about" Learn, Share, Inspire" from each other. One of the key highlights for me was the importance of a sales funnel for a business of any industry and size. Building healthy business relationships and engaging with people generates inquires, qualified leads, opportunities, revenue.
Let's review the funnel process.
Online-presence with the prospect calling on the phone or sending an email
A referral from a client/customer
Direct mail response
Received a response from a brochure or a flyer
Ask the prospects specific questions
What is your current marketing budget?
How long has the organization been in business?
What are your goals?
Networking at Chamber events and Business Groups
Meet up organizations
Local community events
Monthly, quarterly yearly goals
The benefits of reviewing the sales funnel on a quarterly basis
Keeps focus on inquires
Review the revenue to see where adjustments can be made on pricing for goods and services
Nurturing qualified leads
Reviewing new business opportunities
Helps to project reasonable goals and obtain them for the internal and external sales team
Cheryl Henchar Authorized Local Expert Speaker 2015 Rookie of the Year Award 2014 Solutions Provider with Constant Contact Certified Solutions Provider 2015 (203) 249-0487
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