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The Power of Outsourcing

Contributing Solution Provider

The Power of Outsourcing


Maureen with Constant Contact CEO Gail Goodman

Maureen receiving the partner of the year award

from Constant Contact CEO Gail Goodman.


I recently attended a Constant Contact partner conference in San Francisco.


There were many great takeaways from the conference, but one that stands out for me is the concept of ROTI. You've probably heard of ROI (Return on Investment), but have you ever considered the concept of Return on Time Invested?

As small business owners, we often try to do it all. We've seen outsourcing as something for the big guys. But with new technology giving us an interconnected world, outsourcing is now availble to businesses of any size.  


3 ROTI Considerations with Outsourcing


  • Are you skilled in the particular task or could an expert do it better? For example, could a contract computer programmer, marketing expert, or virtual assistant benefit your business? 
  • Do you enjoy the particular task or procrastinate because you dread it?
  • Could you save time, money and aggravation by bringing in an expert?

You can make more money, you can sell more products, but you'll never be able to add more than 24 hours to your day. Outsourcing, however, may help you reclaim some of those precious hours.

To your success,


Dudley & Nunez Communications


Maureen Dudley enjoys writing, ballroom dancing, and jazz music. A travel aficionado, she has zip-lined in Mexico, explored an Egyptian pyramid by flashlight, and slept in a 12th-century Austrian castle. Her company, Dudley & Nunez Communications, specializes in helping clients nationwide with Constant Contact. Her monthly small business newsletter, Maureen’s Marketing Moment, is read worldwide. (Sign up by clicking here.) Maureen offers complimentary 30-minute Constant Contact consultations. Reach her at (916) 759-6977 or

Maureen Dudley
Dudley & Nunez Communications
Master Certified Solution Provider
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