List your current position with a detailed description of what you do and what sets you apart from other people in your field. Be sure to use keywords to help people find your profile better in the search. Wondering what your keywords should be? Ask yourself this "If someone was searching for someone like you, what would they type into the search field?"
List at least 2 past job positions. Showing your job history is important in establishing your expertise. People want to know that you have experience in your field. Be sure to again leave well written descriptions of your background and what set you apart from your competition.
Fill in your Education, Certifications and Awards. This goes back to showing your expertise. Letting people know that you are well versed in what you do.
A well written, keyword rich profile summary. This summary should include information about what you do, who you are and why you are the best of the best. Use keywords so you will be better found in the search engines. This is also a great place to add skills and specialties that you excel in. Remember it is sometimes the little things that not only set you apart but get you hired.
A professional and clear profile photo. Do not for a second think you can get away with no photo or a bad vacation photo from 3 years ago. It is important that you make a great first impression and when it comes to LinkedIn your profile photo is your very first impression. A professional looking head shot is best and also keep in mind that if you are on other social networks or have photos on your website to keep it consistent and use the same photo across the board.
Get those recommendations. Some say you need a minimum of 3 I say shoot for the stars and get as many as you can. Don’t be afraid to ask clients, colleagues and bosses for a recommendation. This is the single best way to get new business and set yourself apart. You know you are the best of the best, but when other people say it for you it is 10x more powerful!
Connect your blog, website and Facebook page as well as your twitter page if you have one. Make sure you have all your links there and a clear way for people to find out more about you.
Join Groups and be active. Don’t just join groups but also share great content in those group forums. Engage in conversation, answer questions and show the people in those groups that you are the expert that you already know you are. Soon you will find that more people want to be connected with you, want to meet you and possibly even do business with you. Remember the more active you are the more people will notice you.
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